MKT 265 Blog Module 1

     There are many different ways to advertise your products and your brand through many different marketing methods. After reviewing this 60 minutes transcript: The Influencers, I know a lot more about this style of marketing than most of society. The term Influencer means a person with the ability to influence potential buyers of a product or service by promoting or recommending these items on social media platforms. The thing I noticed about this kind of marketing is that influencers can really push your brand and products to the next level or bring it down because they really have a strong audience that will follow what they say regarding these products and brands. Influencers are a great marketing tool for businesses worldwide because they have millions and millions of followers across social media platforms that allows them to leverage their personal self as well as businesses they work along side with to promote their brand and products. Influencers benefit off of...

This is the Voice!! What an iconic introduction into a show that highlights the talent of many people from around the world!?!? For those who don't know of the Voice, The voice is a show where America's best undiscovered talent go head to head on teams by four of today's biggest musical icons! These musical icons mentor these inspiring singers in search of the next amazing voice. They've had judges such as Jennifer Hudson, Usher, Christiana Aguilera and Blake Shelton just to name a few. The Voice is an amazing show and they know how to successfully meet the wants and needs of the target audience. The Voice meets the wants and needs of their target audience and this was done successfully by putting the voting in the hands of the people across the world. Most entertainment shows have three or four judges where they decide who advances to the next round and so on. The Voice is a unique show that every year they continue to advance their show and by putting the voting in th...